Harvest African Market
BRAND STRATEGY · WEB DESIGN · MARKETING
Building a digital presence for a family-owned African market, connecting the business with its community and creating new opportunities for growth.
01 / THE CHALLENGE
A local business ready to be discovered.
Harvest African Market was a family-owned grocery store serving its local community, but it lacked an online presence. Without a website or established digital visibility, potential customers had limited ways to discover the store, explore its offerings, or connect with the business.
02 / THE APPROACH
Strategy before design.
We began by understanding the client's goals, identifying what success would look like, and researching how similar local businesses were reaching their customers.
These insights informed a practical digital strategy focused on discoverability, accessibility, and growth. Once the recommendations were approved, we developed a website, established a Google Business Profile, created an in-store brochure, and provided social media guidance to strengthen the business's presence.
03 / THE OUTCOME
From local presence to digital opportunity.
Harvest African Market gained a cohesive digital presence that made it easier for customers to discover the business, explore its offerings, and connect with the store.
The website also connected customers to DoorDash ordering, creating an additional way to shop. Together with the Google Business Profile and printed marketing materials, these solutions established a foundation for greater visibility and future growth.
04 / THE WORK
